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A Division of GoMobile Advertising
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FREQUENTLY ASKED QUESTIONS
FAQS

What questions should I ask before purchasing a vehicle?

When we were looking for a vehicle in the mobile advertising industry, we had to do some serious research. As advertisers, we wanted to see greatness, something that we would be willing to place our own ads on.

These are some questions that helped us in the process of purchasing a scrolling billboard vehicle:

  • What do they know about the sales process, marketing and public relations aspects of this medium?
  • What affiliates do they have that are successful?
  • Do the owners of the company own, operate and sell advertising on personally owned vehicles?
  • Are customers using their mobile advertising vehicles for multiple advertising campaigns?
  • What are they doing to create a national network?
  • What are their clients saying about the company?
  • Is this company going to help me be a successful business owner or am I left high and dry?  If they do help, will I be charged extra for this?
  • What sales and marketing materials have they created that are responsible for successfully selling advertising on their vehicles?
  • Is the Chassis Gas or Diesel engine?
  • Which states is it against the law to have a scrolling sign on the front of any vehicle?
  • Do their vehicles conform to US Department of Transportation laws and legal to run in all states?
  • What is the standard delivery time?

Find out more about the network by clicking here.

Are you a franchise?

No, we’re not. GoMobile® Advertising operates on the principle that individual owners should have the flexibility and capability of running their business however they like. We believe that by not charging franchise fees or requiring our affiliates to adhere to certain expectations, we can learn from them as they bring their own creativity to the table. We also firmly believe in the power of a network, which is why we offer the framework for national campaigns and shared information among members. While membership is included in the price of a vehicle and is strongly encouraged, participation is not required. Find out more about the Network by clicking here.

Why GoMobile®?

GoMobile® Advertising is the only company in this industry that will sell you both the brains and the brawns.  The brawns, the vehicle itself, has been engineered to the highest of standards, designed and redesigned around the direct needs of our very own clients in the self-sustaining ad sales arm of GoMobile® Advertising in Seattle, Washington.  The brains constitute the hundreds of pages of business materials and development, sales and vehicle training, conference calls, manuals, presentations, and customer service provided to all of our affiliates who purchase through us.  In addition, upon purchasing a vehicle through us you not only receive our support, but the support of a family of over 60 affiliates in North America, including the framework for national campaigns.

What makes your vehicles the best?

Not a utilitarian product that is designed to do one thing and one thing only, our vehicles are truly a multi-marketing media platform.  Your vehicle is your primary salesperson.  Would you send your best salesperson out on a national sales call in ripped jeans and a tank top?  Neither would we.  So ask yourself, if you are going to save a few dollars buying a vehicle that will be substandard, what is going to be your return on investment?  What will your clients perceive about your quality of service based on the quality of your vehicle?  If you’re going to be in business in the advertising world, which is all about perception, then you should have the best tools available to you to be successful.  Our vehicles provide all the tools to meet the needs of today’s advertising community.  See our products page for more information by clicking here.

Are all advertising vehicles DOT compliant?

Our vehicles are built and designed to operate in all 50 states, not just the state that we are based out of, and to comply with local and national regulations and DOT standards. In fact, government regulations 49CFR part 568.6 and 49CFR part 567.5 require that all vehicles operating in the US comply with all safety regulations in place at the time of manufacture.

Can I talk to someone who already owns a truck? Can you provide any references?

Of course!  While we are not a franchise and don’t impose any requirements on our affiliates, the majority are usually happy to speak on our behalf.  Unlike some other billboard companies, our network structure actually provides an incentive for a larger network, because it increases the likelihood of brokering national campaigns, provides more resources, and helps validate the medium for blue-chip advertisers.  Feel free to call us for a list of references, but in the meantime, check out our testimonials page by clicking here.

Only 15 billboards...but what if...

While our scrolling system can handle far more than 15 billboards per side, we have tested several advertising vehicles in our own market and found that regardless of the size of motors or technology, billboards can be finicky and the more billboards you place on any brand advertising vehicle will increase your chance of causing a system error. While errors are rare, they do happen and can be fixed in seconds because of the ease of technology. Our vehicles alert the driver to an error immediately so that a vehicle can be back on the road within minutes for your clients.

Do you offer multiple vehicle discounts?

Yes, we do offer a multiple vehicle discount.

Why don’t you provide a printer with your truck?

Upon entering this business in Seattle we made the decision to outsource the printing of our own billboards.  Why?   Because upon entering a new business development with literally thousands of variables, the last thing we wanted to spend time with was quality control of print production, of which we knew nothing about. By outsourcing all of our printing needs to one of the largest printing companies in the United States, we and our affiliates have found that it has saved a tremendous amount of time (not to mention office space and labor force), freeing resources for sales and business development, our two primary profit generators. Ask yourself  this: would it be better to be spending time printing your billboards and ensuring they are accurate or would it be better for you to go to a single source provider and have those billboards printed to you to exacting standards and shipped to you directly so all you have to do is install them? The return on investment by outsourcing far outweighs the ability to print billboards overnight.

So I want to be a part of the mobile advertising business. What’s the next step?

Contact us at GoMobile® Advertising, where you will be able to talk directly with people who live and breathe this business every day. Whether it is Chris Schuler, President, Jenny Harris, Sales Associate or any number of our employees, we are professionals in this business. We have been working at this for years and know what it takes to be successful.

How does an Operating Lease work?

An operating lease is considered “off balance sheet” finance, as a result it does not show up as debt on your company’s credit record. With an operating lease, the entire monthly lease payment can be taken as a write-off. The term is usually 60 months, and there is usually a 10% initial deposit, and a 10% residual buyout at term end. Because this 10% isn’t financed at the beginning, your monthly payments will be lower throughout the course of the lease term.

How does a Finance Loan work?

With a finance loan, you have ownership of the vehicle from the beginning. Usually at term-end, there is a $1.00 buyout. In general, payments are a bit higher because you finance more from the beginning. Only the interest on your monthly payments can be written off. The loan will show up as “debt” on your company’s balance sheet.

How are the scrolling billboards lighted?
Our billboards utilize our Premium NightWatch TM Backlighting. Located on the ceiling of the advertising cell, this high-efficiency lighting projects 1650 lumens to light up the night with your client’s advertisements.
How frequently do the scrolling billboards scroll?
You can set your ads to scroll at a time lapse of anywhere between 1 and 99 seconds.
How do the scrolling billboards fit together?
The ease of our QuickZip™ Ad-joining Method allows for the easy removal and addition of you client’s ads. It’s as easy as opening and closing a ZipLock bag.
When can I get my ad vehicle?
In the U.S, after approval on financing, signing your contract and putting in your deposit, give us about 4 weeks and she’s all yours.
How many miles per gallon does the truck get?
A diesel engine will get you about 12-15 mpg. A gas engine: about 9-10.
Who produces the ads for the billboards and 3-D displays?
Banner Galaxy, an offshoot of Britten Banners, the leader in graphic printing technology, works exclusively with the U.S. GoMobile® Advertising Network. However, if you’re from outside the U.S., there are many Britten affiliates around the world.

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Welcome to the website for GoMobile Advertising, home of the award-winning mobile billboard advertising and experiential marketing experts. GoMobile Ad Vehicles, a division of GoMobile Advertising (sometimes misspelled Go Mobile Advertising) is the largest manufacturer and distributor of mobile billboard trucks in the nation.

The future of out-of-home advertising is here and now is the perfect opportunity to seize the moment. The Outdoor Advertising Association of America states that the out-of-home advertising industry, which credits mobile billboard advertising as one of the many forms of current outdoor advertising, earned $1.07 billion in the first quarter of 2009.

Now is your chance to be a part of the largest affiliate network of mobile advertising vehicles in the world.  At GoMobile Ad Vehicles we manufacture reliable and durable advertising trucks and trailers. But we don't just sell you mobile billboard trucks and wish you luck, we offer the training, business elements and expertise you need to make your mobile advertising business work for you. So why settle for less than partnering with the billboard truck experts? GoMobile Advertising offers you dependable advertising vehicles, and the very best of out-of-home mobile advertising know how.