It has been exciting start to 2010 for GoMobile and our affiliates and it is with great expectation that we look forward to 2011. Here’s a quick recap of why we’re so eager to see what the year holds:

Duvel Beer We wrapped up a 3 market campaign for Duvel Beer and hope to see it expand in to a market near you. Check out our recap video.

New Vehicles Last week we completed delivery of a new 610 GMAV to Nashville, Tennessee. We’ll see another 610 GMAV heading to Lubbock, Texas this week. GoMobile also wrapped up training this week for a new affiliate from Atlanta, Georgia.

Manufacturing has two 2009 ISUZU NPR Diesel Chassis’. These chassis’ typically run at a $6,000 increase to the base price of an advertising truck, but by purchasing these in advance we have realized a savings that we can pass on to you. We also have a 2009 ISUZU NPR Gas Chassis in stock. We are processing orders now for March deliveries, so give us a call.

Used Vehicles Some of you have inquired about used advertising trucks. We have one unit in inventory,: a 2006 ISUZU NPR Diesel manufactured by Motionadz. This vehicle has 50,000 miles and asking price is $45,000. Contact us for more images.

As always, GoMobile is here to answer your questions and find solutions for how you can start a new mobile advertising business in 2010. We look forward to hearing from you and having you be a part of a very exciting year to come.

Dear Friends, Affiliates and Colleagues,

It has come to our attention that a campaign is coming to the Northwest by way of Las Vegas, NV promoting an adult entertainment establishment on a mobile billboard vehicle.  Although we respect the right to freedom of expression, we at GoMobile want to make it impeccably clear to our clients as well as the public that we are in no way affiliated with this campaign, its vehicle, or the company behind it.  The vehicle is not a GoMobile Network vehicle, and it is in no way associated with GoMobile and any of its 60 affiliate markets across the country.

For over four years we have been no strangers to pushing the envelope with our signature glass-walled 3D mobile showroom vehicles, however we at GoMobile are held by a strong set of uncompromising moral standards that dictate what we put in front of the public.  We will continue to be led by these morals in the future in everything we do, and thank you for your continued support of GoMobile, our clients, and our work!

Sincerely,

Chris Schuler
President, GoMobile

You may be able to save even more on a brand new mobile advertising truck from GoMobile Ad Vehicles.  Tax incentives for 2009 could help you start this business with the capital you need.

U.S. Tax Code Offers Opportunity for up to $250,000 Tax Deduction for Work Truck Purchases.

Internal Revenue Code, Section 179, may allow an immediate deduction of the cost of certain capital machinery and equipment, including work trucks.

Logan Township, N.J. — According to the U.S. Internal Revenue Code (IRC), Section 179, a taxpayer may elect to treat the cost of any qualifying property as an expense, rather than a depreciable capital asset. Using this tax code provision, business owners may be able to deduct the full purchase cost of a qualifying work truck (GVWR = 14,000 lb. or more), up to the $250,000 limit applicable to tax years 2008 and 2009. The deduction must be taken in the year the vehicle is placed in service. For tax year 2010, the maximum deduction is scheduled to revert to the 2007-level of $125,000.

Time is short, but the potential benefit is large. Those considering the purchase of a new commercial truck should certainly consider the tax implications of buying this year versus postponing the purchase until next year or later.

IRC Section 179 contains a number of limitations and provisions that may affect the extent to which any business can deduct any specific purchase. Consequently, business owners should consult their own tax advisers and accountants regarding their individual situation and the applicability of IRC 179 to it.

- MITSUBISHI FUSO group

Not all individuals qualify and you’ll need to do your due diligence. Please see section179.org for more on how you could reap the benefits of this great offer!

The GoMobile Advertising Network is the primary value for all operators who purchase a GoMobile Ad Vehicle.

Anyone can sell a truck, but few can offer the training and support that comes from four years of owning and operating a non-traditional mobile advertising business. This is what makes us different. I’ve said a thousand times that we are not here to make a quick buck, we’re here because we believe in this medium. And we believe that our national campaigns, awards and growing network are proof that we are here for the long haul. There is no other name more recognized in America or abroad for being the experts in mobile advertising.

Other manufacturer’s of billboard trucks have said the same and we’ve seen them come and go, but as we approach the celebration of our 4th year in business, we proudly point to our successful affiliates and the clients who believe in something more than a truck with moving signs. We point to those who believe that national awareness and visibility of mobile advertising has value in the long run and working together will increase our success.

We’re still here, because a “lure” doesn’t last a lifetime and doesn’t consider the establishment of brand awareness, award-winning campaigns, and a “say what we’ll do when and how” mentality. For further validation of the medium see our testimonies page. Our affiliates and clients have no problem telling you how they feel about working with GoMobile.

Give me a call today. We’d love to have you on the team.

-Chris Schuler, President

The Fall of Print & What’s Taking Its Place

“Newspapers’ financial woes worsened in the second quarter as advertising sales shrank by 29 percent, leaving publishers with $2.8 billion less revenue than they had at the same time last year” (Editor & Publisher, 2009.)

“Consumer magazine advertising pages were down 12.9 percent during the third quarter…and estimated ad revenue was down, too, slipping 8.8 percent” (Folio, 2008.)

“Newspaper ads fell 9.4%, their worst drop in print advertising sales since industry record- keeping began 57 years ago” (Bloomberg Press, 2008.)

Newspaper and magazine brands are facing a harsh reality: their ad space just isn’t selling.  With double-digit losses between 2008-2009 (Which, according to Bloomberg Press, is the worst drop in print advertising sales since industry record-keeping began 57 years ago) across nearly all of the top monthlies’ including Town & Country, National Geographic, Teen Vogue, Ebony and Wired, it’s apparent that there is a shift in the way brands think about advertising.  They’re tired of speaking at consumers within the bounds of a 4-inch print box and instead wish to engage in a two-way conversation with the public, hopefully building a long-lasting relationship in the process if done correctly.

To demonstrate this, GoMobile® made a bold statement in this month’s Media Inc. Magazine to accompany an article written about GoMobile’s success in non-traditional and outdoor marketing.  The ad reads plain and simple, “Help!  I’m Trapped in a Print Ad!” and encourages readers to “take the media world by brainstorm” with us in utilizing experiential and guerrilla marketing to reach consumers in ways they’ve only dreamed possible.  The best part of it all is that working smarter, not harder to get the public’s attention usually saves money over traditional advertising.

Mobile billboard trucks are the non-traditional wave of the future. Surfs up!

Contact us and see how easy it is to be a part of what your clients need and want.

I speak to people all the time who ask if they should pre-sell their billboards before the advertising truck is in their possession. Sure! It certainly doesn’t hurt. But keep in mind that not every client will be interested in committing to advertising on a vehicle they have yet to see.

Unless that client has been working with GoMobile headquarters.

What we like to do here in Seattle is promote all of you out there who have joined the GoMobile Network.  So, when you purchase from us, you join this great affiliation that is connected to ad agencies big and small across the United States.  And sometimes those agencies call us and ask for multi-city campaigns: and lucky you, you might be running your advertising truck in the market of their choice. Before you know it, you’re making money and all you had to do was find a driver.

Can we guarantee this scenario? No.  But it can happen. In fact, one of our newest affiliates had the pleasure of purchasing a vehicle in mid-July and straight out of the gate, we put Sprite on his truck for the month of August.

“Launching my business with a national account such as Sprite, is a sweet way to get our business underway,” said R. Tibbetts.

Its just another benefit of joining the network.  Contact us today to find out more!

At GoMobile we certainly feel that the more business owners added to the GoMobile Network, the merrier the ad campaigns, conference calls and sharing of ideas. So we’re excited to have more representation added to the West Coast.

Two new operators have joined the mobile advertising team in San Francisco and Portland markets. Congratulations to the mobile billboard companies and we wish you all the best in your new business ventures.

Come join the fun! Call us at 877.727.6551 or contact us via our website.

Bill Gates and Paul Allen didn’t wait for the recession to pass before launching a then humble Microsoft in 1975. Economic experts are in agreement: no matter the economy, smart entrepreneurs can find success launching a small business.  “The bottom line is anytime is the right time [to launch a venture] if the opportunity is correct and if you as the entrepreneur have correctly assessed and shaped the opportunity,” says Dennis Ceru, business Professor at Boston University and Babson College (US News and World Report, 2008.)

The great news is that at GoMobile we are proving this theory to be true.  We are excited to announce that we’ve expanded our national network of affiliated advertising truck operators by seven in the last four months!

It’s true that many businesses launch, backed by a great idea and a dedicated owner, but without any support companies can struggle on their own, especially in today’s business climate. The type of entrepreneurs that are making their way into our national network realize the importance of working with a parent company with the experience of GoMobile. By working together with our network of national affiliates, the opportunities for success are tenfold.

J. Archibald of Louisville, Kentucky puts it best, “In two words:  Exceeded Expectations.  [GoMobile] helped me get this business started and the support has remained consistent even after I got my footing.  The support offered is priceless…There is no way I could have done this as well as I have without the whole GoMobile team.”

There doesn’t seem to be a slowdown for GoMobile in the near future either, with dozens of interested entrepreneur itching to start a mobile billboard business as a GoMobile Network Affiliate.  A recent interested entrepreneur said, “I’ve spoken to…many other network members and I simply can’t wait to become your next success story.  They all rave about the support you provide.”

We welcomed  the following new affiliates to the GoMobile National Affiliate Network: The only national network of mobile scrolling billboard operators in the US: R. Swick of Belpre, OH; J. Archibald Louisville, KY; G. Inglade of Raleigh, NC; B. McClure of Dothan, AL; W. Reynolds of Dallas, TX; W. Tischer of Alexandria, MN; and R. Tibbitts of Panama City, FL.

You could be next! Contact us at gomobileadvehicles.com or call 877-727-6551.

There’s little I hate more than finding out I made the same stupid mistake as someone else doing the same thing I am.  But someone has to go first; someone has to play the fool initially so the rest of us can learn from their wisdom.  This is what we like to call the ‘stupid tax’.  It’s a common phrase passed around our office posing as a reminder that none of us would repeat the same stupid mistakes as the person in the cubicle next to us.
Whether it be life or business lessons, the stupid tax is relative to anyone trying to figure out what to do next.

We started this business taking a big risk…traveling the road untraveled. What procedures should a driver go through before they get in to one of these trucks, but more than that, what type of driver should I have?  A teenager? Should I recruit current truck drivers?  How long can one person drive without crashing our truck?

Or what about pitching this cutting edge advertising medium to ad agencies who may think we’re crazy… what do we say? How do we present?  Okay… how do we even get our foot in the door, let alone get connected to the right guy.

Stupid Tax, stupid tax, stupid tax… we walked the line of ignorance so you don’t have to.

-Jenny

For the second year in a row, the GoMobile Network was graced with the privilege of having Nancy Juetten provide a wealth of knowledge and publicity know-how to our National affiliate group. It’s true that, without a doubt, each of us can and will use her invaluable and effective tools to grow our business nationwide.

“Nancy provided real life examples and a simple way to use blogging and technology to promote my business.  Fantastic presentation!”
Bernie Montoya – Bay Area Mobile Media

Nancy’s presentation was full of straightforward information that was easy to understand and simple to implement.  Her Media-Savvy-To-Go Publicity Kit was also a real winner with our group, allowing the opportunity to execute her tips of the trade back at the office or on the go.  We are excited to apply her media-savvy methods to gain us better coverage from our media contacts.

Thanks again, Nancy for your informative and entertaining presentation!

-The GoMobile Advertising Team