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Posts Tagged ‘GoMobile Advertising’

We Paid the Stupid Tax

Friday, August 15th, 2008

Jenny HarrisThere’s little I hate more than finding out I made the same stupid mistake as someone else doing the same thing I am.  But someone has to go first; someone has to play the fool initially so the rest of us can learn from their wisdom.  This is what we like to call the ‘stupid tax’.  It’s a common phrase passed around our office posing as a reminder that none of us would repeat the same stupid mistakes as the person in the cubicle next to us.
Whether it be life or business lessons, the stupid tax is relative to anyone trying to figure out what to do next.

We started this business taking a big risk…traveling the road untraveled. What procedures should a driver go through before they get in to one of these trucks, but more than that, what type of driver should I have?  A teenager? Should I recruit current truck drivers?  How long can one person drive without crashing our truck?

Or what about pitching this cutting edge advertising medium to ad agencies who may think we’re crazy… what do we say? How do we present?  Okay… how do we even get our foot in the door, let alone get connected to the right guy.

Stupid Tax, stupid tax, stupid tax… we walked the line of ignorance so you don’t have to.

-Jenny

Nancy Juetten Speaks at GoMobile National Affiliate Conference

Tuesday, July 22nd, 2008

For the second year in a row, the GoMobile Network was graced with the privilege of having Nancy Juetten provide a wealth of knowledge and publicity know-how to our National affiliate group. It’s true that, without a doubt, each of us can and will use her invaluable and effective tools to grow our business nationwide.

“Nancy provided real life examples and a simple way to use blogging and technology to promote my business.  Fantastic presentation!”
Bernie Montoya – Bay Area Mobile Media

Nancy’s presentation was full of straightforward information that was easy to understand and simple to implement.  Her Media-Savvy-To-Go Publicity Kit was also a real winner with our group, allowing the opportunity to execute her tips of the trade back at the office or on the go.  We are excited to apply her media-savvy methods to gain us better coverage from our media contacts.

Thanks again, Nancy for your informative and entertaining presentation!

-The GoMobile Advertising Team

Foresight is 20/20

Monday, July 21st, 2008

Jenny HarrisWhat do we base purchase decisions on?  Personal preference, family consideration, compulsive thought, good deal…

We live in a world where the choices are endless and the task of choosing is more complicated than ever. We are forced to take the time to consider all the options and take the time to do our due diligence. Here at the office, we can understand that.  When choosing a mobile advertising truck we flew all over the country looking at a variety of options: Trivisions, Chinese built options, and trucks that almost hit the mark but when looking at the details were deceptive in their build.

We nearly settled for what we thought was the best we could find, but in the 11th hour found Motionadz which had it all: experience, reputation, excellence, passion and a desire to work for the customer.

We almost ended up in the same situation we see so many other advertising truck owners: looking back at their decision full of regret.  I can’t tell you how often we have miserable advertising truck owners call us.  Nearly every week we have someone who has regretted their buying decision in purchasing from a competitor and then coming to us, hoping they can still join the network or have their vehicle retrofitted with our scrolling system?  Why?

Well, there are a number of reasons, but the number one is that what these customers are being told is not actually true.  So whether you’re speaking with us or speaking with one of our competitors, call references.  And don’t just call one or two, call several.  Ask them if the company does what it says.

Hindsight is always 20/20. Doing your research now and choosing the best the first time can give you the confidence you need to start (and keep doing) business.  Come join the GoMobile Advertising Network: it really is better over here.

-Jenny

Regret — We’ve Found It Leads To Sales

Monday, July 14th, 2008

Jenny HarrisOne of the things I’m very proud of is having the distinction of selling subsequent ad vehicles to individuals who’ve purchased their first truck from one of our competitors.

Though I’d love it if everyone purchased our trucks first, it’s a great feeling knowing that we’re the first company people turn to in their moment of crisis.  It conveys to me that people know we are who we say we are: the best in product development and customer service.

I was talking with someone the other day who is considering a retrofitted advertising flat-bed truck.  He expressed fear that he may come back to us with “egg on his face.”  We can’t convince everyone to go with us, nor do we think we’re the perfect fit for everyone, but it feels good that our current customers continue to come back and value the structure of the Network and many of those who we couldn’t make customers at the beginning are now very happy members of the Network.

-Jenny

Simply The Best

Thursday, July 10th, 2008

Jenny Harris“Well done is better than well said” - Benjamin Franklin

I like that quote and I’ll tell you why.  For me, customer service will make or break a deal.  I’ve actually had someone call to sell me their product and when I asked them to follow up on a specific date they actually said, “no.” If I was interested, I could visit their website when I was ready.  You’re kidding me, right?  Nope, he was serious, and the chances of me visiting the website and calling back in the future were slim to none.

A lot of people pride themselves on offering the best in customer service; willing to bend over backwards at any time of day for YOU, the customer.  Some are being honest.  Others, it’s a marketing gimmick; a lot of words. We find the same thing in mobile advertising.

A lot of people say a lot of things and when it comes down to the wire, where are they?

GoMobile isn’t like that.  We say a lot of things and then we deliver.  Have a question about advertising sales?  Great – we do a monthly newsletter, conference calls and we’re available to chat with you on the phone or via email.  Something happen to your truck?  No worries, Motionadz’ engineers are on a 24/7 customer service line and they’ll get you what you need right away.  Fortunately for us, we actually do what we say.  Otherwise we become another greedy, flash-in-the-pan company with bitter customers.

But please don’t take our word for what we provide.  Ask for our list of affiliate references.  They would be happy to tell you the truth.


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