We Paid the Stupid Tax

There’s little I hate more than finding out I made the same stupid mistake as someone else doing the same thing I am. But someone has to go first; someone has to play the fool initially so the rest of us can learn from their wisdom. This is what we like to call the ‘stupid tax’. It’s a common phrase passed around our office posing as a reminder that none of us would repeat the same stupid mistakes as the person in the cubicle next to us.
Whether it be life or business lessons, the stupid tax is relative to anyone trying to figure out what to do next.
We started this business taking a big risk…traveling the road untraveled. What procedures should a driver go through before they get in to one of these trucks, but more than that, what type of driver should I have? A teenager? Should I recruit current truck drivers? How long can one person drive without crashing our truck?
Or what about pitching this cutting edge advertising medium to ad agencies who may think we’re crazy… what do we say? How do we present? Okay… how do we even get our foot in the door, let alone get connected to the right guy.
Stupid Tax, stupid tax, stupid tax… we walked the line of ignorance so you don’t have to.
-Jenny
Tags: GoMobile, GoMobile Advertising, Jenny Harris
