Regret — We’ve Found It Leads To Sales
One of the things I’m very proud of is having the distinction of selling subsequent ad vehicles to individuals who’ve purchased their first truck from one of our competitors.
Though I’d love it if everyone purchased our trucks first, it’s a great feeling knowing that we’re the first company people turn to in their moment of crisis. It conveys to me that people know we are who we say we are: the best in product development and customer service.
I was talking with someone the other day who is considering a retrofitted advertising flat-bed truck. He expressed fear that he may come back to us with “egg on his face.” We can’t convince everyone to go with us, nor do we think we’re the perfect fit for everyone, but it feels good that our current customers continue to come back and value the structure of the Network and many of those who we couldn’t make customers at the beginning are now very happy members of the Network.
-Jenny
Tags: GoMobile, GoMobile Advertising, Jenny Harris
